top of page

PRIVACY POLICY

Privacy Policy

Last Updated: 27 August 2026

Aanché, operated by House of Aanche ("Aanché", "we", "us", or "our"), respects your privacy.

This Privacy Policy explains what personal information we may collect, why we collect it, how we use it, when we share it, and how you can contact us regarding your information.

This Privacy Policy applies to aanche.in and interactions with Aanché through our website and related customer-support channels.

India's Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025 provide India's framework for digital personal-data protection. The Rules have a phased commencement, and this Policy will apply and be updated as the relevant provisions become applicable to us. 

1. Information We Collect

Depending on your interaction with us, we may collect:

Information You Provide

  • name;

  • email address;

  • mobile or telephone number;

  • billing address;

  • shipping address;

  • order details;

  • customer-support communications;

  • information submitted through website forms; and

  • reviews, feedback or photographs voluntarily submitted by you.

Transaction Information

We may receive information relating to:

  • order amount;

  • transaction status;

  • payment reference or transaction ID;

  • payment method; and

  • refund status.

Complete payment credentials may be processed directly by the applicable payment provider.

Technical Information

Our website and service providers may automatically collect information such as:

  • IP address;

  • browser type;

  • device information;

  • operating system;

  • pages visited;

  • referring and exit pages;

  • approximate location derived from technical information;

  • website usage information; and

  • cookie and similar technology information.

2. How We Collect Information

Information may be collected when you:

  • browse our website;

  • place an order;

  • contact customer support;

  • submit a form;

  • subscribe to marketing communications;

  • submit feedback or reviews; or

  • interact with our website or its features.

3. Why We Use Personal Information

We may use personal information to:

  • process and fulfil orders;

  • arrange payment;

  • arrange shipping and delivery;

  • communicate about orders;

  • provide customer support;

  • respond to enquiries;

  • process refunds;

  • prevent fraud and misuse;

  • maintain business and transaction records;

  • comply with tax, accounting and other legal obligations;

  • maintain website security;

  • analyse website performance;

  • improve our products and services;

  • send marketing communications where permitted and appropriately consented to; and

  • exercise or defend legal rights.

4. Payment Providers

Payments may be processed through third-party payment providers such as Razorpay or Cashfree.

The relevant payment provider may independently process personal and payment information under its own terms and privacy practices.

Aanché may receive transaction information required to confirm and reconcile payments.

5. Service Providers

We may share relevant personal information with service providers where reasonably necessary to operate our business, including:

  • Wix and website infrastructure providers;

  • payment processors;

  • shipping and logistics providers;

  • customer communication providers;

  • analytics providers;

  • marketing providers, where applicable;

  • professional advisers;

  • accountants or auditors; and

  • government or law-enforcement authorities where legally required.

We do not sell personal information as a business practice.

6. Marketing

If you have opted into promotional communications, we may contact you regarding products, launches, offers or other Aanché communications.

You may withdraw marketing consent at any time using an available unsubscribe option or by contacting hello@aanche.in.

Withdrawal of marketing consent will not affect transactional communications that are necessary to process or service an order.

7. Cookies

Aanché and its service providers may use cookies and similar technologies for:

  • essential website functions;

  • security;

  • shopping-cart and checkout functionality;

  • preferences;

  • analytics; and

  • marketing, where applicable.

Non-essential cookies will be managed through the cookie-consent mechanism where applicable.

8. Data Security

We use reasonable technical and organisational measures appropriate to the nature of the information we process.

No internet transmission or electronic storage system can be guaranteed to be completely secure.

Where third-party service providers process information for us, their handling of information may also be governed by their contractual and security obligations.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including fulfilment of orders, customer support, accounting, taxation, legal claims, dispute resolution, fraud prevention and compliance with legal obligations.

Where a law requires information to be retained for a particular period, we may retain it for that period.

10. Your Privacy Rights

Subject to applicable law and the phased commencement of the Digital Personal Data Protection framework, you may have rights concerning your personal information, including requesting:

  • access to information;

  • correction or updating of inaccurate information;

  • deletion or erasure where legally applicable;

  • withdrawal of consent where processing is based on consent; and

  • redressal of privacy-related grievances.

To make a privacy-related request, contact:

hello@aanche.in

We may need to verify your identity before acting on a request in order to protect your information.

11. Children

Our website and products are not specifically directed at children.

We do not knowingly solicit personal information from children.

Where applicable law requires parental or guardian consent for processing a child's personal information, we will follow the applicable requirements.

12. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices or content of third-party websites.

You should review their privacy policies before providing personal information to them.

13. Changes to This Policy

We may update this Privacy Policy when our practices, services or legal obligations change.

The latest version will be published on this page with the updated date.

14. Contact

House of Aanche/ Aanché
GSTIN: 09BRKPT1045E1ZP
Privacy/Customer Support Email: hello@aanche.in
Phone/WhatsApp: +91 87997 02962
Address: Grd Floor, 63 Mansi Vihar, Sector 23, Ghaziabad, Uttar Pradesh – 201003

bottom of page